EU entity importing goods into UK

Our entity in The Netherlands is going to be importing goods in its own name into the UK. Supplies will be made to both B2B and B2C. Couple of questions: 1. Is the supply to the customer deemed to take place in the UK? 2. Does the NL entity have to register for UK VAT? 3. If they do, when the goods have been imported in their name does the entity have to create a sales invoice to the end user from the UK, charging UK VAT? I expect the answer to the above is yes they do need to VAT register but I was to double check. Many thanks

 

Hello, Yes you are correct please refer to link here: VAT and overseas goods sold directly to customers in the UK  .

Thank you.