Marketing Consultancy in London for a Italian company with or without VAT ?

Good afternoon, I have a limited company registered in the UK with a UK VAT number. I will be providing marketing consultancy services in London regarding the UK market for an Italian company. When I invoice the Italian company for these services, should the invoice include UK VAT or not? Your answer will be greatly appreciated. Kind regards,

Hi,
That is correct please refer to this guidance section 5:
Place of supply of services (VAT Notice 741A)
Thankyou