Andrew Morley

I understand that shares themselves cannot be transferred into an ISA, only cash (to have a record of the annual allowance used). I have heard about selling to repurchase those shares within an ISA(bed and ISA), which would not be subject to CGT. My question is whether the same shares (i.e. same company) have to be purchased in the ISA for this to apply. A share savings scheme with my company will be maturing giving me options to buy and fortunately will have quite a large gain, I have a stocks and shares ISA which buys units in a broad portfolio. Could I sell to purchase units in the ISA and avoid CGT on the gain?